Parent Engagement

The Parent Engagement CAN (PECAN) launched March 2016, and represents 15 organizations working to improve the engagement of parents and families. Utilizing resources from the Campaign for Grade-Level Reading, PECAN has developed two pilot projects to increase parental understanding and engagement, first at the early childhood developmental stage. Our summer pilot concentrated on reducing chronic absence at the PreK level, by offering parent orientations to increase parent awareness and skills to monitor and reduce incidents that lead to children missing school. A total of 525 parents (and counting) have attended orientations at both ABC and Ibero Headstart programs, and signed “Covenants” to develop action plans to commit to school attendance for their child this year.

Parents of young children are increasingly connected to the internet, and prefer to receive information online, through social media, videos, and interactive platforms. Our second pilot is to introduce ReadyRosie (,  an early education resource using video modeling and mobile technology, to meet and equip parents where they are.  Ready Rosie provides access to brief videos (in English and Spanish) that model everyday interactions in familiar environments with real parents and their children, ages 0-5.  With funding secured thanks to the Farash Foundation, Friends & Foundation of the  Rochester Public Library, Healthy Baby Network, and Children’s Institute, a rollout for Ready Rosie has launched, with plans to serve 500 parents in 2017.

If you’re a city resident with a child ages 0-5 register for Ready Rosie HERE and review the one page summary for a synopsis on the Ready Rosie project.

Learn more at HERE.

Head and title RR logo for JPEGs2

Members of the Parent Engagement CAN include:

  • Action for a Better Community
  • Finger Lakes Health Systems Agency
  • Genesee Valley PTA
  • Greater Rochester Quality Council
  • Healthy Baby Network
  • Mental Health Association
  • Monroe BOCES
  • Monroe County Dept. of Human Services
  • Parent Advisory Council (RCSD)
  • Parent Leadership Training Institute
  • ROC the Future
  • Rochester City School District
  • Rochester’s Child (RACF)
  • The Children’s Agenda
  • University of Rochester Medical Center